Online marketing has been around for a long time. It might not have come with the advent of the internet, but it’s a dog’s age already. As old as it is, the marketing system itself is dynamic. It changes all the time, with new predictions arising at the break of each day. Here’s what you should expect this year, according to many experienced marketers.
We can’t stress enough how important content marketing is. In fact, Impact BND suggests that people who want to succeed in online marketing should continue to invest in content.
Content Marketing will still be King
As competition increases and big brands continue to invest in content… content marketing for small businesses will get even harder. In 2018, it’ll take a larger dedication to content / inbound from an organizational level and a whole lot of differentiation/value that can’t be found anywhere else on the web to find success, and companies will have to go way beyond blogging/email/social posts to be successful, including video, events, community management, and more.
People consume content every day. And, that means content production isn’t going to away anytime soon. If you deliver valuable content, your chances of success online will go high.
If you have not heard of voice search before, Smart Bug Media has something for you. According to the blog posts, voice search will be an important part of marketing, so marketers will have to pay more attention to how the voice search system works.
The Age of Voice Search is here
Back in 2016, Google told us 20 percent of mobile queries are voice search and that number keeps growing. We also know that mobile queries are growing faster than desktop, and many are choosing to speak to Amazon’s Alexa or OK Google rather than type, so it doesn’t take much of a leap of faith to think voice will continue to grow.
There is a lot more to voice search than just creating content. Make sure your content is optimized for voice search, the same way you optimize for the SERPs.
According to Social Media Examiner, YouTube will be the main source of leads for most businesses. This makes sense, because YouTube has millions of daily visitors.
YouTube for Generating Leads
With the rising cost of Facebook ads, I’m working with more entrepreneurs looking to diversify their content platforms and generate leads for free. YouTube is an untapped resource and an insurance policy for so many businesses. While it’s often viewed as a video hosting site, it’s so much more! Imagine being discovered by your ideal customers every single day, at the exact moment they’re searching for a solution to their problem
If you have not taken the advantage of YouTube to get more leads, now is probably the time to get into the grind and build an audience.
Conclusion
As far as online content marketing goes, it is important to keep in mind that these trends will come and go. As such, some marketing techniques may be short lived. Others may stay for the long haul. We do not know what will change beyond this year, but at least you something to work your head around.
Latest posts by BlackBeech (see all)
- Are Keywords Still Relevant in SEO? - June 28, 2018
- The Hard Truth about SEO - June 22, 2018
- Can You Rank without Backlinks? - June 5, 2018