Search Engine Optimization isn’t a one-time project. And I probably don’t have to remind you that there is a lot of work to be done if you want to rank on Google. Although you have learned a lot on this topic already, here’s the hard truth you may not know about SEO.
You may not know about this yet, but Word Stream has already reminded many SEO that the age of mobile first index is already here.
Mobile First Index is Here
Originally announced in 2016, Google has already started rolling out their mobile-first index. This essentially means that Google will rank mobile versions of content, or whatever content would perform best on mobile devices, over non-mobile content. This has been a long time coming, especially since Google reported that more searches are made on mobile way back in 2015.
However, Google has confirmed that websites that are not ready for the mobile-first index won’t be moved across just yet. In other words, you have a bit more time to prepare your website.
This means if your website is not mobile-friendly, it is time to get down to work or you risk losing your site’s ranking on Google.
According to REM Online, blogging without paying attention to keyword research won’t yield you any results.
Keyword Research is Mandatory
“Blogging” isn’t a great SEO strategy, because you need to target specific real estate keywords that people are searching on Google. You also need to target local keywords with lower competition in order to be successful. For example, “homes in Vancouver” might get 720 searches a month locally but it has extremely high competition. “MLS listings White Rock BC” has only 40 searches a month, but very little competition. When you add up all those smaller-volume keywords, they have significantly more traffic – and are easier to earn.
You need to create content on keywords that people are actually searching on Google. And that means you must invest in keyword research, whatever the cost.
If ranking overnight were easy, every person blog owner would be doing it. Web Service Inc says this is not possible, and we couldn’t agree more.
Time is a Ranking Factor
That’s all good and well, but there is a hard truth about SEO that is not often recognized: make some basic changes to your website and add some fresh content, and you’ll probably see big improvements in a short amount of time. After that, though, progress in SEO is incremental, and it takes a lot of work.
In other words, if there’s a lot of competition for the top spots on Google in your industry, expect that the initial push is going to help, but then improvement will probably be slow and steady. Even if you reach the top spot, it’s going to take some money and effort to retain it.
You do have to work hard to improve your ranking. And you have to be patient enough to watch your ranking improve over time.
Conclusion
There is a lot to learn about SEO. And it’s beyond the scope of this article. If you would like to learn more about search engine optimization and content marketing, you can check out our home page for more information.
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