Your content marketing slowly scaling up and your SEO efforts are paying off. You are doing really well online, because Google continues to give you some love. Then, you hear someone talk about accelerated mobile pages, something that you do not really have – or you’ve hardly ever thought about. Then, you get worried that Google might come after you if your site doesn’t have this feature enabled.
First, do not panic. This is just a feature developed to help you improve your SEO. While not really a must-have, AMP is something you should consider implementing if you haven’t – and for the following reasons.
The guys at DIGIVATE did a research and discovered that AMP helps with search engine rankings. And, that can be a big boost to your SEO efforts.
Improve Search Engine Rankings
Although AMP is not yet meant to be an independent ranking factor, mobile friendliness and page load speed times are well known ranking factors. As AMP greatly improves page loading times and mobile friendliness it is highly likely that a website developed with AMP will be rewarded with higher rankings than slower and unresponsive sites.
Because AMP helps to improve search rankings, its popularity has soared to the roof. Big companies like the New York Times, BBC, and Washington Posts are using it – why not you?
Folks at Search Engine Journal recommend implementing AMP pages because the technology helps to boost a site’s loading speed.
Improve Website Speed
This one is obvious. With no useless elements to slow them down, AMPs are lean, slick, and fast. Users enjoy pages that don’t make them wait, so AMPs basically guarantee that your site brings in more visitors.
Although not a major ranking factor, the speed of a website is quite a critical factor to consider, especially when you think about your audience.
One of the things I guess many people do not know about is that Google AMP can help when your server has an issue. Even Branded 3 confirms this.
Google AMP Acts as a Server
Less strain on your servers as Google serves these pages from its cache. An opportunity to feature in Google’s AMP carousel (for relevant pages). Google appears to be favouring AMP content for its featured snippets when searching on mobile devices.
When there is less strain on your server, you can go to bed with the peace of mind that your visitors won’t have issues accessing your website whenever they need to.
Conclusion
With all these benefits, it would be a great idea to start using AMP if you haven’t. Keep in mind, though, that it is not necessary – unless we hear from Google that this is truly a must-have implementation.
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