This years’ mobile content marketing holds the promise of inflection points — times when business advertising will significantly change. New contenders for advertising dollars are emerging. Shopping narratives are becoming complex and nuanced. Therefore, focusing on change, the following three factors will be key to successful mobile marketing this year.
According to Mobile Marketer, consumers have a taste of convenienceand ease of asking for what they want through smart speakers, digital assistants and chatbots. This year they will want to have more voice-based engagements.
Voice poised to become a primary interface
It’s clear that consumers are enamored of voice-driven connected experiences. A recent Strategy Analytics survey found that 24% already own at least one smart speaker and, among current owners of either an Amazon Echo or Google Home device, more than two-thirds are planning to buy another smart speaker within six months.
Marketers will be tripping over themselves to be the first ones to provide the new experience. By so doing they will be gaining the customers loyalty.
A statement in Swrve says that, platforms like ARCore and ARKit have helped also helped to open up further development. Most people have used AR (Augmented Reality) on their smartphones in one way or another.
Augmented reality
Whilst a variety of user and production issues have meant that virtual reality is still not gaining the popularity that was originally predicted for it, AR can be more readily applied to real-life scenarios. For starters, whilst VR requires a bulky, sensory-depriving headset, AR can be integrated into existing mobile apps and used whilst going about your daily business. Although to date it has been viewed as something of a novelty, in 2018 AR will truly enter the mainstream, providing value to users in retail, travel and media environments.
It has become noticeable over the course of 2017, so sophisticated in what they can achieve and how “real” they are. This, too, will help in internet mobile marketing this year.
Forbes state that CMOs have grappled with both adtech and martech in the recent years. The reason is because much of the cost of tapping into this technology was drawn from media budgets.
IT budgets will shift to marketing as advertiser CMOs protect media spend
Especially among legacy brands, finding extra money to spend on data — along with boosting the technology stacks and skillsets needed to leverage progress from data — has created challenges for third-party partners. The good news is that traditional IT budgets, for some businesses, are moving away from traditional homes in the CIO/CTO ecosystem and into the CMO’s jurisdiction.
And as far as mobile marketing goes, it has been a great challenge to the third party partners finding extra cash to spend on data.
Conclusion
The way we consume content has been transformed by mobile devices, this has made it necessary for businesses to optimize their websites to respond to this trend. Most people prefer accessing internet on the go therefore, companies that that don’t adopt to this fact will have to pay the price for their inaction.
Latest posts by BlackBeech (see all)
- Are Keywords Still Relevant in SEO? - June 28, 2018
- The Hard Truth about SEO - June 22, 2018
- Can You Rank without Backlinks? - June 5, 2018