Many of us will never forget what Google did in 2012. The company released an update that shook and changed the SEO world. Search Engine Optimization and Content Marketing has been hard ever since. But for the people that pay attention to details and give the big dog what it wants, dominating the search engine shouldn’t be difficult at all. Here’s how.
According to Neil Patel, the first thing you need to do if you want to rank high on Google is to start by using long-tail low competition keywords.
Using Long Tail Keywords
You should target these long-tail keywords because they’re easier to rank for. And that means they’ll usually take less time and money. So you’re not going up against the mammoth, industry-leading companies on these search engine result pages (SERPs). Still skeptical of the power of long-tail strategies? I was, too, at first! But then I read about how Amazon makes 57% of their sales from long-tail keywords.
Such keywords are often searcher specific. And while they may not bring you a ton of traffic, they do yield traffic that can actually convert.
Every SEO says that content is king. According to Entrepreneur, you can only dominate the first page of Google if you create content that people will love.
Create Quality Content
Create great content. Always. And don’t try to take shortcuts when doing it. Google’s ability to sniff out great content is getting better and better with each passing month. Don’t try to game the system here. Actually go out of your way to make great content. When you do, it’ll reflect on your site and the traffic will increase.
Writing content isn’t always the fun job. But, content is what makes the internet what it is. And, it is the primary engine of all online businesses.
There is a lot of debate on whether Google AMP is a must-have. But Ilfusion thinks it is a necessary technology to have.
The Google AMP Argument
Google is all about being mobile-friendly, and one ranking measure for this is the speed of how mobile pages load. For mobile sites, make sure that you have Accelerated Mobile Pages (AMP). AMP is an open-source protocol that speeds up the loading time when you open a page using your smartphone or tablet. You’ll know if your page is considered AMP compliant when you see a lightning-shaped icon beside the search result.
Google AMP is good because it make mobile browsing as easy as it should get. So, of course, it does have an impact on your rankings.
Conclusion
Implementing these tips won’t yield overnight results. It takes Google time to discover changes to your site, which means you have to exercise some patience with SEO.
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