Social media has always been the range among marketers. However, many marketers prefer email content marketing because it is a more profitable approach to fuel business growth. Emails are known to attract purchases, at most three times more than social media. So, you can be sure that for every $1 you spend, you can get more than 10 times ROI. Below are three email-marketing tips to skyrocket your growth, even if you are on a tight budget.
According to e27, most email marketing campaigns fail because the marketers in question do not understand their audience.
Know Your Target Market/Audience
Can you hit targets if you randomly shoot in the dark? No, you can’t. In fact, nobody can. Running email campaigns without knowing your target audience is like shooting in the dark. You should know your audience before you start email marketing or any other kind of marketing. Else, you won’t achieve your objective.
In other words, you need to know whom you are targeting even before you start writing your email pitch. Unless you know your audience, you are wasting your time and shooting in the dark.
Now that you understand your audience, tech.co recommends sharing your experience and expertise for free.
Share Your Experience with Subscribers free
You’re an expert in your field, so it’s time to share that knowledge with others in a helpful way: a free seminar, webinar, blog, guest post, or even a series of tweets. One of the ways our company does this is by analyzing millions of data points and discovering interesting, surprising insights about cars. We publish these studies to share what we’ve learned with other people who are interested in cars!
The last mistake you want to do is to appear rather ‘saley’. Your goal should be to educate people. So much, in fact, that when it comes to selling something to them, they won’t hesitate to trust you with their credit cards.
According to Constant Contact, it is harder to maintain current customers than it is to get new ones. As such, it is important to build stronger relationships with existing subscribers.
Build Relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
Relationships are very important in business. A lot of your effort should therefore go into building relationships with your current subscribers, the same way you build new contacts.
Conclusion
With these tips in mind, it should be easy to grow your email marketing campaign, even if you are on a very strict budget.
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