The question on whether keywords are still important has never disappeared from the whiteboard, even with the advancement of search engine optimization itself. Here’s why keywords are still important today.
According to Accounting Web, investing in keyword research is important because search queries are what connect your online business to the respective prospect.
Connect to Your Prospect
For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine. Users search on words or phrases, and, if your site is well optimized, your pages turn up in the search results.
At the end of the day, it wouldn’t make sense to create content without a target. The benefits of keywords are the reason why you need to make keyword research a business priority.
A post written by Search Engine Watch explains keywords and their significance in-depth. But this post might be contradicting to beginners, so let’s take the most significant point from thereon.
Investing in Keywords the Right Way
So should we completely ignore keywords? Well, no, and that’s not me backtracking. All of the above advice is legitimate. The problem is that it just isn’t that simple. The first point to make is that if your content is user centric, your keyword (and related phrases) will more than likely occur naturally.
In other words, you should invest in keywords properly – not just for the sake of it, or because someone said they are idea in SEO.
The days of keeping an eye on keyword density were mistaken to be over after Google screwed over thousands of sites in 2012. But Web Confs suggests that the density is as important as the keywords themselves.
Keyword Density Still Important
After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords.
In other words, you need to be careful about how many times you use the keyword in the article, because stuffing is a thing of the past.
Conclusion
Now that you know how important keywords are, you should invest most of or part of your time in it. If done correctly, keyword research can yield you the best results in terms of return on your investment.
Latest posts by BlackBeech (see all)
- Are Keywords Still Relevant in SEO? - June 28, 2018
- The Hard Truth about SEO - June 22, 2018
- Can You Rank without Backlinks? - June 5, 2018