Voice search is part of the ranking signals, they said. And, if you do not optimize your site for voice search, you set yourself for a big blow from the big G. The talk on voice search is all over now, from SEO companies to content marketing agencies. Google won’t penalize you for not implementing voice search, but the technology is quite impressive so you should pay closer attention to it. Here’s what you should know.
According to Semrush, voice search is a technology that’s here to stay. That statement makes a lot of sense given the convenience of the technology itself.
Voice Search Here to Stay
In 2017, many people still think of voice search as a novelty or a toy. This perception isn’t going to last much longer. An October 2015 study by artificial intelligence platform MindMeld found that the growth of voice search is happening strikingly fast: 40% of voice search users had only adopted the technology in the last six months, and 60% had adopted it in the last year.
Given the tremendous growth of voice search over the last six months, voice technology will have a larger audience than it has ever before.
A study conducted by Forbes shows that voice search will be more question and answer based than with any other type of search.
Voice Search to Be Question-Based
One of the most common sources of voice search traffic will be informational questions. Users ask their voice activated search a question and are then read back an answer. Figure out the types of questions that your audience typically asks, and create content around those questions. This will position you as a go-to source of information and help to build their familiarity with your brand over time. The way that people interface with their favorite search engines is changing, and companies must adapt to stay ahead of the curve.
In other word, more people will use voice search feature when they need to ask questions more than they look for product reviews online.
According to Frank J Kenny, voice search is all about what people would type in search engines, with the search process itself completely simplified.
Voice Search to be More About People
Give visitors what they want to increase time on page and conversion. That means if your member is a restaurant they absolutely must have a menu online. That’s an expectation if someone is considering eating there. If it’s a dry cleaner, a list of services and prices is helpful. Anticipate what the mobile user would want to see if they’re sitting in their car contemplating coming to the business.
This means that people will get what they are looking for faster than they would if they typed their search phrases on Google search.
Conclusion
Voice search is a technology that will continue to make life easy for people. It’s seen as a more convenient way to search for content online as opposed to typing.
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