If you’ve been around internet marketing sphere for a while, then you’ve heard people say that SEO is dead. They claim that Search Engine Optimization no longer works. That it never yields results and should not be relied on if you need to get good ROI online.

Today, though, ask a serious marketer whether Search Engine Optimization is an obsolete practice, and they’ll probably think you are insane. If you are talking about the death of shoddy SEO techniques that were banned by Google in 2007 and 2012, then truly SEO is dead. But when it comes to white hat stuff, SEO is very much alive. Here’s why:

A strong argument for Search Engine Optimization is people still do keyword research. AN article published by Brian Dean shows that everything done on the web starts with a search. And that means keyword research is still significant.

Marketers Still Do Keyword Research

With all the talk in the SEO world today about content and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research. I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.

Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. They also help you figure out the thoughts, fears, and desires of your target market.

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If SEO is dead, why are marketers still targeting keywords in their content marketing campaign? Given that you will need keywords to attract an audience via search engine searches, the claim that SEO is downright misleading.

You can’t talk about link building campaigns if SEO is dead. In fact, if you want to get higher rankings on Google, this guy suggests that you stay ahead of the game by building high quality backlinks to your content.

Link Building Still Moves the Needle

It’s no secret that link building is critical to success when it comes to ranking organically.If you want better search engine rankings, you need more backlinks. Your SEO guide won’t rank in the top 10 on Google if it has no links. Links are one of the biggest factors in SEO today. The top-ranking content on any given search engine results page will have tons of links.

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Link Building is hard. But if done right, it always pays off. As long as you have a working strategy, it should be easy for you to manage your campaign for the long haul.

Even more interesting is the fact that many marketers still write SEO friendly content. Again, there would be no point writing search engine friendly content is SEO were already dead. In fact, an article by Get Response on SEO friendly content clearly shows how important SEO is.

Marketers Write SEO Worthy Content

If your website shows up on the main page, you will get more clicks, shared, likes, and engagement. If nobody ever finds your page, then even the best-written articles are pointless. But writing SEO enhanced content is not a simple task. There is plenty of thought and foresight that goes into writing strong SEO content. These tips and tools will help you write content that is not only interesting and relevant to your website, but that garnishes attention and shows up in search results.

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Every SEO needs search engine friendly content for their site. And the need is increasingly exploding and has become a commonplace even after the 2012 SERPs scandal.

Final Words

I have been doing SEO for well over half a decade. And I can tell you right now that there is no such thing as SEO is dead. In fact, if you plan to build a search dependent business online, it will be a must that you do SEO.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.