Everyone and their mum knows that SEO is dead, right? Words are on social media that you must never depend on Search Engine Optimization if you seriously want to grow your business. And if that’s not terrible news, isn’t it even sad that many SEOs have quit since Google Penguin and Panda?
Look: some of what you have been told about SEO is downright false. ‘SEO is dead’ is just one of the lies that have lived for over half a decade. And there is more. Here are SEO myths that you should ignore, completely.
One of the biggest SEO myths is that you can boost your search engine ranking if you submit a sitemap to Google. Neil Patel and SEO gurus know how unique a sitemap is. But they’ll never tell you that it boosts ranking, because it doesn’t.
Of course, it can lead to more visibility for your website eventually, when the URLs are prioritized. But, that is not a guarantee.
A quick tip: If you’re not already using the Google XML Sitemaps generator on your WordPress site, you should install it now. There’s no guarantee that your rankings will improve. But, it will help Google discover your fresh content faster.
The goal of a sitemap has always been the same: to make your site easy to crawl. A sitemap tells search engines that your site has content ready for crawling. As of yet, there aren’t studies showing that a sitemap can boost your Google’s ranking.
If Google would figure out your SEO for you, wouldn’t online marketing be easy? In fact, all you would have to do is to create high quality content, and then let Google do the rest for you. According to Moz, most people believe that letting Google handle their SEO is a good practice. This is a myth.
The temptation of many website owners and developers is to throw as many URLs as possible—sometimes millions—at Google’s crawlers and pray that their mysterious algorithms will magically deliver these pages to valuable users. Alternatively, even sites with a handful of pages expect search engines to do all the heavy lifting.
Yes, Google is smart. It understands what people search for online. But if you really want to see results as an online marketer, you need to get down to work. Because it’s not Google’s job to know the direction you want your online business to take.
But even worse is the assumption that using a keyword as many times as possible on an article will increase Google ranking. In line with a post on Entrepreneur, the days of Exact Match Domains and keyword stuffing are long gone. But crazy SEOs still exist.
Long gone are the days where you could buy a domain name like SEOCompanyDenver.com and rank at the very top of the search engines in the Mile High City. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site.
Here is what you need to know: with Google RankBrain and Hummingbird algorithm, keyword stuffing won’t live to see 2018. So, if you are spamming your content with a lot of primary keywords, this is the time to change your game.
SEO is always changing. It’s a rocket bomb that’s unpredictable. But let’s not get too easy on myths because they are downright irrelevant.
Latest posts by Editor (see all)
- The SEO Myths That Should Never Make You Go Insane - November 28, 2017
- SEO In 2018: The Predictions Might Surprise You - November 15, 2017