We’ve heard and learned a lot about SEO. Statements such as Search Engine Optimization is dead aren’t new in the SEO community. We know that SEO is not dead. We also know that optimization is getting quite complex, particularly because Google’s algorithms are getting smarter.
If you want to get an edge in Search Engine Results Pages in the shortest time possible, you have to keep an eye on the future of SEO trends for 2018 and beyond. An article posted by Freelancing Gigs shows that Google AMP will trend for the remaining part of 2017 and beyond.
Google resolves accelerated mobile pages around the mobile user experience. It is a framework developed to facilitate their web page load faster on your mobile device. AMP is considered as a ranking factor and also has a large impact on the website organic visibility. It depends on the HTML files in which you can load more than four times rather than other typical web pages. According to the studies, AMP was revealed that the mobile user may leave on a web page and takes more than 30 seconds to load. Faster loading pages are ensured customer retention and increasing significantly to boost in traffic. For that reason, business is adopting accelerated mobile page for only mobile sites to escalate a retention rate of users.
The search engines are getting smarter day after day. And if site speed is anything to go by, it is will be a must to implement AMP if you want to win your mobile audience over.
Now, internet marketers are living in a time where they had better prepare to optimize their websites for voice search, according to Tech Patio.
As aforementioned, search engines are getting smarter by the day. For instance, most search engines now have voice search. Optimizing your website for voice search will increase your chancesof getting featured answers. This will increase your chances of getting a featured snippet on search engine results. It is also referred to as ‘direct answer’ or ‘rich answer’. This is the summary answer showed by Google in a special block at the top of the SERP. Being featured here will increase your visibility and subsequently lead more traffic to your site.
You already know a lot about SEO. But we can almost guarantee that you have never thought about Voice Search Optimization and Google AMP. Of course, these two trends are important. We can’t ignore them now; they are the future.
We live in a world where people don’t just use personal computers to do search online. In fact, the mobile age is here with us. And it is highly likely that Google will more priority to mobile indexing than it does to desktop indexing. As Search Engine Land puts it, mobile is slowly becoming the primary index.
We now live in a divided world. Traditionally, Google operated from a single index of documents when pulling search queries. Today, it’s in the process of creating two indexes, one for mobile and one for desktop, with mobile becoming the primary index.
As we’ve moved into a mobile-first world, the way we search, interact and buy has changed. Mobile has become our dominant device, and Google wasn’t going to wait around. A recent report from Hitwise (registration required) argues that in the US, mobile search is roughly 58 percent of overall search query volume.
The mobile first principle is an SEO approach that’s hard to ignore. At the end of the day, many people use mobile phones these days more than they do their computers. Including AMP on your pages can thus give you a ranking boost over time.
SEO isn’t dead. Only the game has changed. More than ever before, people have to play the cards according to Google’s rules. If done right, the approach will definitely give you amazing results. If you have not taken these trends seriously, now it is the time to get down to work.
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