To explain this sensible change, here’s an article from Today’s Business.
Google wants to deliver results that are high quality and represent the best options around a user’s current location. Many of the changes make sense for the evolving local search, instant result, and no hindrance world we live in when it comes to mobile and desktop browsing. Many of these omissions will not make a whole lot of sense to clients and businesses that wish to show all the information about their business. Google’s perspective in this case is not about showing all the information about a particular business, but the right information for the situation.
Furthermore, when it comes to streamlining the user experience, it is a salient point for entrepreneurs to include a local SEO in order to get more customers as they look for nearby commercial establishments. In order to create a viable local SEO by achieving good local search ranking, you can find some helpful tips from an excellent article by Mike Le of Search Engine Watch.
“Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages.”
However, using a local search engine optimization (SEO) is not enough to achieve success. It should also be paired with pay-per-click ads (PPC), otherwise known as “paid search.” After Google updated its 3-pack local listing, SEO and PPC are inevitable.
Here’s an article from Epidemic Marketing to explicate this further.
“Two of the best ways to increase traffic to your website, and your business, is to use search engine optimization (SEO) and pay-per-click ads (PPC). Many business owners do not think that they need SEO if they are running a PPC campaign. Nothing could be further from the truth. If you are running a PPC campaign you need SEO more than ever as a well optimized website will lower your cost per click while increasing your ranking power in the paid results. This of course is in addition to the absolutely free and highly targeted traffic you will receive from your organic listings in search results.”
It has been said that without innovation, your business can only go so far. It certainly is the key to survival, or better yet the key to thriving in our ever-changing digital age. One important thing to note though is how much information you need to put out on the internet as bait. At the end of the day, it is the user’s or your customer’s needs (or demands) that matter.
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