It cannot be denied that the search engine turned multifaceted giant Google has greatly impacted and revolutionized the way we search for answers on the Internet, even influencing our language with the often heard phrase “Google it.” It has also undoubtedly bested other competitors in terms of user experience.  As a fast-paced and vastly evolving company, the giant has changed its local pack or map pack from a 7-pack view to a 3-pack local listing.

To explain this sensible change, here’s an article from Today’s Business.

Google Map Pack Update & The Need For Local SEO

Google wants to deliver results that are high quality and represent the best options around a user’s current location. Many of the changes make sense for the evolving local search, instant result, and no hindrance world we live in when it comes to mobile and desktop browsing. Many of these omissions will not make a whole lot of sense to clients and businesses that wish to show all the information about their business. Google’s perspective in this case is not about showing all the information about a particular business, but the right information for the situation.

Read full article here.

Furthermore, when it comes to streamlining the user experience, it is a salient point for entrepreneurs to include a local SEO in order to get more customers as they look for nearby commercial establishments. In order to create a viable local SEO by achieving good local search ranking, you can find some helpful tips from an excellent article by Mike Le of Search Engine Watch.

A Complete Local SEO Guide for Small Businesses

“Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages.”

Read full article here.

However, using a local search engine optimization (SEO) is not enough to achieve success.  It should also be paired with pay-per-click ads (PPC), otherwise known as “paid search.” After Google updated its 3-pack local listing, SEO and PPC are inevitable.

Here’s an article from Epidemic Marketing to explicate this further.

Why SEO and PPC Is a Must after New Google Map Pack Update

“Two of the best ways to increase traffic to your website, and your business, is to use search engine optimization (SEO) and pay-per-click ads (PPC). Many business owners do not think that they need SEO if they are running a PPC campaign. Nothing could be further from the truth. If you are running a PPC campaign you need SEO more than ever as a well optimized website will lower your cost per click while increasing your ranking power in the paid results. This of course is in addition to the absolutely free and highly targeted traffic you will receive from your organic listings in search results.”

Read full article here.

It has been said that without innovation, your business can only go so far. It certainly is the key to survival, or better yet the key to thriving in our ever-changing digital age. One important thing to note though is how much information you need to put out on the internet as bait. At the end of the day, it is the user’s or your customer’s needs (or demands) that matter.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.