Recently, there have been many chitchats about the future of SEO. While some local business owners swear by it, others pay little attention to it. But in this competitive world of digital marketing, to keep ahead of the SEO trends is particularly essential. If you are leveraging your start-up in place for the future, it’s best that you have an idea about the latest trends in SEO.

Over the previous years, SEO has changed dramatically. Things that have worked six years ago definitely won’t work today, and the trend keeps on going. And as search engines get more intelligent and savvier than ever, the SEO rules will always forever be changing. Hence, as a business owner, you need to keep your finger on the pulse. Here let’s check out some of the latest trends in SEO from Ronald Dod of Small Business Trends.

Mobile First Index

Mobile has already taken over the search marketing world. In 2015, mobile searches surpassed desktop searches for the first time ever. With this, Google said that mobile and desktop were equal. However, that’s not true anymore. Google has since stated that it wants a mobile experience across all types of devices. Google recently announced it’s mobile first index. This is huge for the industry because now Google will crawl the mobile version of your site or responsive mobile version first, before the desktop version, and use that content to place you in the search results.

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And to optimize mobile-ready sites, another SEO trend this year is Google AMP or Accelerated Mobile Projects. For many of us, browsing on mobile is a clunky, slow and a frustrating experience. The good thing here is that it doesn’t have to be that way anymore. The AMP project highlights the vision that publishers can now create mobile-optimized web content that will load fast. Let’s learn more from Will Critchlow of Moz.

Accelerated Mobile Page

So the idea is that the whole platform is designed just for pure readability, pure speed. Things such as images don’t load until they’re scrolled into view, and the JavaScript does all that for you. We anticipate they’re going to be at the point where the JavaScript library is built into certain operating systems so you don’t even need that either. And then all of this is designed to be really heavily cached so that Google can host these pages, host your actual content right there, and so they don’t even need to fetch it from you anymore.

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Hopefully, this feel-good initiative from Google will stay ahead in trend to build a more mobile-friendly and better web experience. And today, webmasters and SEOs treat it quite warily. And many of us are hoping that it will shape the future of mobile. Here’s another insight from Pratik Dholakiya of Search Engine Land.

More rich answers and snippets

Structured data markup (often referred to as “schema markup”) can help website owners achieve these enhanced listings on search engine results pages (SERPs). This markup works to assist search engines in understanding website content, allowing them to display that information in a way that is helpful for users. For example, let’s say you ask Google for instructions for cooking meatloaf. The SERP features a rich answer (also known as a “direct answer” or “featured snippet”), followed by search listings that contain rich snippets relevant to recipes, such as reviews, ratings, cook time and calorie information.

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The future of SEO for local businesses is getting bigger than ever. Users are now getting more engaged and connected to what they consume online. Thus, it is important for SEO marketers and webmasters to factor these trends to have a bigger picture of what’s ahead in the world of SEO.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.