Another month has passed by as we find ourselves edging towards 2017. Here’s a look at what went down during September in relation to marketing.


Firstly, the new LinkedIn conversion tracking from

LinkedIn conversion tracking is here! 4 things you need to know

By Sahil Jain

LinkedIn’s new performance metrics provide greater insights into how campaigns are impacting business goals and empower marketers to make more informed decisions when optimizing for return on ad spend.

Using the new metrics, marketers can better understand which audiences and ad creative are driving conversions. According to metric definitions taken directly from LinkedIn Campaign Manager:

  1. Conversions – The total number of times people took a desired action after clicking on or seeing your ad.
  2. Post-click conversions – The percentage of clicks on your ad(s) that led to a conversion.
  3. View through conversions – The percentage of impressions of your ad(s) that led to a conversion.
  4. Conversion rate – This is the percentage of clicks that led to a conversion (conversions divided by clicks).
  5. Cost per conversion – This is the average amount you spent on each conversion (total spent divided by conversions)
  6. Total conversion value – This is the total dollar value of all conversions (value per conversion times conversions).
  7. Return on ad spend – This is the percentage of revenue generated for every dollar spent (total conversion value divided by spend).

Read the full article here…

Twitter rolled out its new relaxed 140-character limit too. Images, gifs, and videos no longer count towards your character limit, along with quoted tweets. However, links, hashtags and usernames in replies still do.

Also on Twitter, new features have been made available for business profiles. As announced on Twitter’s blog:

Announcing new customer support features for businesses

By Travis Lull

These new features enable businesses to tell users they provide help on Twitter, indicate when they’re most active, and ensure people know they have the option to send them a Direct Message.

Businesses can now indicate that they provide support, which adds that information to suggestions when people search for a business, @mention a business in a Tweet, or find a business in Direct Messages. Additionally, businesses can display hours of availability on their profile to help set people’s expectations for when they are likely to reply. These businesses’ profiles will also display a more prominent button to start a Direct Message so people know the business offers support privately.

Read the full blog post here…

Over on Pinterest, they’ve created a new ‘Promote’ button for businesses to promote a pin. With the new button, you can have your pin promoted in as little as 9 seconds making advertising on Pinterest easier than ever.

And across the social-media-verse, Facebook has paved the way for a new type of ad they’re calling ‘Dynamic Ads for Retail’. Christopher Heine on explains what they are:

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

Facebook today is debuting a system called “dynamic ads for retail” […] These new ads are designed to allow merchants to only serve Facebook promos of products that are actually available in a chain brand’s location. They come just in time for the holidays, as brands finalize their fourth-quarter ad budgets.

“We are basically plugging into the bricks-and-mortar inventory and showcasing products that are available at a location close to the person seeing the ad,” said Maz Sharafi, director of monetization at Facebook.

Read the full article here…

With October just around the corner, we’re rapidly en-route to 2017. In the online marketing industry, it remains key to staying up-to-date with news and information.


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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.