We’re on the homestretch of 2016 now, and it’s been another eventful year in the marketing world. In this article, we’re taking a look back on some of the biggest changes that occurred over this last month.
Starting us off with some Facebook news: they have once again updated their page layout. To give you an overview of some of the changes, here’s a part of an article by Grace Duffy on Social Media Examiner:
This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.
Business Manager users can update their Facebook page with the new layout by going to Settings, and then clicking on Edit Page. It appears that Facebook is still testing different features on various pages and has not yet rolled out these changes worldwide.
Moving over to Bing, it seems there are a couple of small new features. Firstly, they’ve added a “My Saves” feature, allowing people to save video, image and shopping searches across multiple devices. What can you do about this? Not a lot, really. However, it’s still a great feature for customers.
Since Christmas is right on the doorstep and businesses are adjusting their hours and it can be a very confusing and stressful time for consumers, Bing has also decided to team up with business owners to display holiday hours. The feature will be launched immediately for both desktop and mobile, according to Bing’s blog post.
The brand-new customizer capabilities use simple functions and code to customize the text. For example, there is a function to show a countdown timer, as well as a brand-new IF function (not yet available in all accounts). These IF statements can be used to do different things depending on certain conditions, like the device a user is on or an audience list the user is a member of.
Ad customizers reduce account complexity
One of the advantages of customizers is that they reduce the need to maintain multiple campaigns when you want to slightly vary the messaging depending on different conditions.
For example, while you could achieve the same by maintaining two campaigns — one for smartphones and one for computers — you can use customizers to show different ads while still using just a single campaign. This can be desirable when you’re close to hitting account size limits, or when you want to simplify account management (e.g., no need to add a new keyword in two places).
And now, it’s the big story we can’t seem to avoid anywhere: the fake news problem on Facebook. If you haven’t heard of this,it concerns quite a few “news stories” that have gone viral after being shared on the social media giant – except the stories were entirely fabricated.
In case you aren’t quite sure how this affects content marketing, here’s an episode of a podcast called This Old Marketing on Content Marketing Institute featuring Joe Paluzzi and Robert Rose: This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
Finally, here’s some interesting news for any businesses that sell items relating to the automotive industry: a social media site for car enthusiasts has been launched.
Remember hearing about the online motoring community that The Grand Tour and Top Gear’s Jeremy Clarkson, Richard Hammond and James May were planning earlier this year?
Well, it’s finally here.
DRIVETRIBE, a sort of website/app/social media platform hybrid, went live on Monday.
The basic idea is that you sign in through Facebook and start by joining six “Tribes” -(“Hammond’s Foby Jockeys,” and “Dogs in cars,” for instance) which then gives you access to a range of different content. You then interact with the program by commenting, reposting or “bumping” (the Drivetribe version of a favourite or an upvote).
Although it’s just started, who knows where it could go? It could be another place to try getting your name around more if you sell cars/car parts, and can participate in the community.
But now that November has come to an end, it’s time to prepare for the Christmas and holiday season (although chances are you’ve been preparing for a while). Best of luck with your holiday marketing and don’t forget that if you need any help, we are available to give you a hand since it’s what we do best.
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