Times are changing, and so is the way we use internet based services to promote your businesses. Today we look at some of the changes that are happening now and how they relate to your business.

microsoft-linkedin-instant-articles-and-apple-pay

First up we take a look at the recent Microsoft, Linkedin purchase. In our previous article, we outlined how things could be changing, moving forwards.

Microsoft And Linkedin Merger

In the article below, authored by Gene Marks for Forbes.com talks about how this merger relates to you and the growth of your company:

Microsoft MSFT -0.12% buys LinkedIn LNKD +0.01% for $26.2 billion.

The software giant is paying a 50% premium over LinkedIn’s last closing price. Jeff Weiner, LinkedIn’s CEO, says: “Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn’s network, now gives us a chance to also change the way the world works.”

Why this is important for your business:

I always thought LinkedIn would launch their own Customer Relationship Management(CRM) application. But instead, look for all this data from this hugely popular networking site to soon be available to Microsoft Office and Microsoft Dynamics CRM users. This will give Microsoft a huge edge over Salesforce.com CRM +0.89% and other competitors in the collaboration and CRM space and make their products extremely attractive to businesses like yours and mine. (Full disclosure: my company is a Microsoft partner and sells Microsoft Dynamics CRM).

Read the full article here

CRM is a key component of business today. Companies with a sound Customer Relationship Management system in place will have a focus on (depending on the scale of the organization):

  • Intelligent Filing System – Everyone in the organization has historic knowledge of the customer / clients involved. The focus being collecting and organizing client information.
  • Coordinated, Collaborated Interaction – For organizations who deal with customer / prospect problem solving, this is a great move towards improving response time and problem solve efficiency.
  • Task-Focused and Process Efficiency – This adopts the above CRM methods but with a tighter structure and how things link together. Organizations that use this style of CRM generally have multiple sales and marketing processes all running together.

Apple Pay Versus PayPal

Next,  we take a look at Apple Pays latest move to challenge online payment giant PayPal. Malarie Gokey, an author for DigitalTrends.com, details what apple has in mind with this move and what impact it will have on PayPal. Any businesses using PayPal as a payment processing service might be interested in how this changes things:

It’s the dream that Apple Pay started with the introduction of tap-to-pay and in-app purchases via the Touch ID fingerprint sensor on iPhones back in 2014. Six countries and 2 million locations later, Apple Pay is preparing to conquer the next frontier of payments: the web.

Apple Pay’s launch on the web would mean tough competition for PayPal, which has its own mobile payment service for websites and apps called One Touch. More than 250 of the top 500 online retailers use PayPal’s service, but Apple Pay will be much quicker and easier to use on iOS devices, our source tells us.

Based on our source’s information, it’s unclear whether you will be able to use Apple Pay on the web from a device that does not have a fingerprint sensor, such as a MacBook or a PC. It’s also unknown whether a specific browser will be required to make purchases with Apple Pay online.
read more at digitaltrends.com

Facebook Instant Articles Improvement

Lastly, we look at a recent implementation of “Instant Articles”, a feature use by social media platform Facebook. If you aren’t implementing Content Marketing as a strategy then you really need to contact us on how this can help your business growth. Author Key Yeung, explains how the improved tools being offered to business owners who use instant articles, will benefit:

Facebook today announced the creation of new tools brands will soon be able to use to help their Instant Articles stand out more. With these additions, branded content will get a little razzle-dazzle in the hopes that it’ll drive readership, because as Facebook points out, “Branded content that is overly promotional is less engaging.”

In April, the social networking company opened up its Instant Articles initiative to all publishers and for the first time, also allowed verified Pages to post sponsored, or branded, content. At the time, Facebook said that publishers could mark their content with customizable byline and kicker and a sponsor logo, and visually distinguish their content using the company’s article styling tools.

read more at venturebeat.com

For any business who is using content marketing as part of their multidimensional marketing approach (if you aren’t doing this, you need to begin now), the instant article platform will prove to be a handy tool to add to your marketing arsenal.

If you are interested in Content Marketing as a marketing strategy for your business. contact us to organize a free consultation to discuss your options.

The following two tabs change content below.
My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.