Analytical Tracking is important for anyone who wants to optimize their website. To get the most accurate statistics you need to be able to exclude your own, or your staff members visits to your site.

learn how to manage your site analytics without your searches altering results

To do this you need to make a couple small adjustments to your Google Analytics account. If you don’t have one of these accounts then its easy to do. Just use your Gmail account to get started for free.

For those of you who would rather read through this follow the instructions below:

Log into your Google Analytics Account

Make sure you are signed in to your Gmail account and then head here to sign in.

From here you want to head to the “Admin” tab at the top of your screen.

Now you select the account and property you want to make these changes to and lastly click on the filters option.


Click on create new filter. You can name the filter whatever you like, this one is called “office IP”

Next we need to choose the following options from the drop down boxes.

  • google-analytics-set-paramaters-e1465009015491Filter Type = Predefined
  • Select Filter Type = Exclude
  • Select Source or Destination = Traffic from IP Addresses
  • Select Expression = That are Equal to

Now for the “IP address” section we need your public IP address.

To get this head to google and type “Whats my ip” in the address bar. It will produce a number that will look like this: 123.456.789.10

Copy and paste this number into the IP address field (in Google Analytics) and then click save.

That’s it. Now give yourself a high five because you’re done.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.