When it comes to effective marketing online you need to pay attention to details. Be a “stickler” for figures. It is by watching these metrics, that you gain more insight on how things are performing. With this in mind, we created this article to help people who want additional tracking associated with their YouTube channel. This is especially helpful for those of you who are video marketing.
If you aren’t doing this form of marketing (video) then you really need to read this article which has some pretty mind blowing figures!
Now on to the tutorial!
Why Should You Track YouTube Channels with Google Analytics
In the article below, Jonathan Taylor, of klipfolio explains why you would want to do this.
What if you could track web analytics data associated with your YouTube account just like any other website? By connecting your Google Analytics and YouTube accounts, you can tap into a rich vein of data to get in-depth information about your channel’s performance. As long you have a branded YouTube channel, it’s easy to set up.
With the why out of the way, let’s get ready to make it work.
Step 1 – Go to YouTube
What we need here is your channel URL. If you don’t know what that is then all you need to do is log in to your YouTube account, click “my channel” and then copy the URL in the address box.
From there you will want to open a notepad on your desktop and paste it there for later use. Leave the YouTube tab open because we will come back here to finish things off.
Step 2 – Go to Google Analytics
If you don’t have one then no worries because it’s free. All you need is a Gmail account.
If you are new to Google Analytics and this is your first time setting this up then go here for a video on how to set up this up.
Open your browser, head over to Google and log into your Google Analytics account.
If you have a website with an associated YouTube account then you can just use the associated account name and create a new property.
If you don’t have any accounts set in Google Analytics then follow these steps:
Select “New Account” and choose the website tracking option.
Next up you want to enter the following details:
- Website Name
- Website URL
- Industry Category
- Time Zone
Paste your YouTube URL from the notepad we made earlier, into the website URL. Enter your YouTube channel name into the website name. Pick your industry and set your time zone.
Click on the “Get Tracking ID” to move on.
On the next page will have your tracking ID. There is a tracking script that you would use on a website. But for us to track YouTube all we need is this
Copy that tracking ID and paste it into the notepad we had open earlier.
Step 3 – Back to YouTube
Now from here we want to go to your channel settings. Click on the profile image of your channel and a drop down screen will appear and you want to click on the “creator studio” button.
Then we click on the channel and go to the advanced tab. From here we scroll down to the bottom of the page and look for the box where we enter the “Google Analytics property tracking ID”.
It is here that we paste the tracking ID we saved from Google Analytics.
That’s It, YouTube is now Tracked by Google Analytics.
Now you can view all the statistics to your heart’s desire! Track how many people are going to your channel. Where they are coming from. How long they stay viewing your channel and much more!
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