Content Marketing Services New Zealand
Content Marketing Agency
Producing content on a regular basis that is useful and high quality can be tricky for businesses. That’s what content marketing agencies, like us here at Blackbeech, are for – we produce the perfect content for you.
When considering investing in content marketing, going with an agency is a great option because, since we’re professionals, you can be sure that you’re going to get quality content that consistently meets standards and attracts just the right audience.
Agencies like us will work closely with the businesses we produce content for to ensure we’re on the same page, and develop a strategy that works for everyone. We know the best ways to approach content marketing and how to apply that to each and every individual business we work with.
What is Content Marketing
Creating a piece of content, whether that’s a blog post or a video or an infographic, that provides useful and valuable and relevant information without sounding like an advertisement is content marketing. If your content is good, people will come back for more.
Content marketing is different from traditional marketing. It has a different effect on your audience, in that traditional marketing relies heavily on sales tactics and trying to convince people to spend their money, which generally doesn’t work online because people get sick of seeing advertisements on web pages and they ignore them.
But with content marketing, you don’t have to go to your audience – they’ll come to you. You’re giving something that is genuinely helpful and beneficial to people, without asking for anything in return.
Someone seeking for the information you’re providing might stumble upon your website and like what they find. Chances are, they’ll remember you, and might even subscribe and come back for more content because it would benefit them to do so.
This gets your brand out there and also builds loyalty and trust with your audience which will make them much more likely to buy from you in the future.
Types of Content Marketing
Whatever you can think of that you consider “content” can be used for content marketing. Common and free or cheap types include blogs, videos, social media posts and books.
The huge range of types of content available to you allows diversity when planning your strategy. You don’t have to limit yourself to one type of content – mix and match and produce whatever you think will be a great way to get information to your audience.
Content Marketing Examples
Content marketing comes in all shapes and forms. A popular type is blogging since it’s cheap (if not free) and doesn’t require a great deal of time, unlike other options.
Videos and podcasts are two more types of content marketing. They allow you to speak directly to your audience, and with the growing number of people watching videos online, it’s a great way to go. They do however require a little more planning and some decent equipment so you can produce something worth watching and listening to.
As a business looking to market online, ideally, you should already be on social media. If not, there’s no better time than the present to start. It’s the perfect place to communicate with consumers and interact online, boosting your reputation and marketing yourself for free.
Infographics are a great and effective type of content marketing, but can be very expensive and are probably out of the budget for small businesses. A guide or how-to post is another great form of content that will provide useful information for your audience.
Ebooks, while they can take a while to produce, are another option. The great thing about ebooks are that once they’re completed and made available for sale, you no longer need to update them or work on them and they continue to sell if you simply market them occasionally.
Content Marketing Strategy
To achieve the best results from your marketing, map out and document a strategy before you start. This will ensure your team is on the same page and having a plan allows you to be more flexible.
Define your intended audience and work out what is likely to be the most useful form of content for them. Plan for obstacles and problems you might encounter, and outline what your goals are in terms of your content. Detail the types of content you want to provide and what information you want to be sharing.
B2B & B2C Content Marketing
Business to Business marketing is distinctly different to Business to Consumer marketing. There are a number of main differences which will mean you need to produce a different kind of content depending on who you’re marketing to.
B2B marketing is generally longer and more detailed with the inner workings of what you’re offering. Selling a product or service to a business takes a lot longer since these decisions have to be approved by many people in the business and then a deal has to be worked out.
When producing content with a business audience in mind, try to appeal to the rational, logical side of your audience’s mind. Remember that for a business, a purchase isn’t personal, it’s an investment. Your content will need to provide a lot of information and use more technical industry terms in order to show yourself to be a capable potential business partner.
B2C marketing is different in that for many people, it’s about instant gratification. Your content should evoke some kind of emotional response, perhaps desire or excitement, that will drive them to your business to make a purchase.
Marketing to consumers requires that emotional response because more often than not people are driven by emotions to buy things. For consumers, purchases are personal and will be based entirely off whether or not they want what you’re selling. Create your content to appeal to the consumer’s buying emotions.
How to do Content Marketing
Your first decision is whether to produce your content yourself or to employ an agency to do it for you. There are benefits for each, like the cost of self-production is lower than paying someone to do it for you, but a professional marketing agency can also mean your content is high quality and works for your business.
If you decide to produce it for yourself, it starts with a strategy. Plan out and document your strategy with your team and make sure everyone is on the same page before even beginning to make content.
Find the right platforms for your content, whether that’s WordPress for a blog or YouTube for a video series. Don’t forget to share your content on your social media sites to get people looking at it.
Creating your content should be done carefully. Quality is very important, because a low quality article or video will drive people away rather than make them come back for more. Always keep in mind when producing content that the overall goal is to provide useful and relevant information to customers.