The Ins and Outs of Email Marketing

The Ins and Outs of Email Marketing

In an era of social media, it’s very important not to discount its counterparts of internet marketing, including email marketing. When it comes to email marketing, it’s very easy to get wrong and takes a lot of trial and error to get right. However,...
What is a Podcast?

What is a Podcast?

They’re fairly well-known, but few businesses actually use them in their marketing strategy – which is a huge mistake. The market for podcasts is large and growing, and here’s why. The term is a little strange when you think about it,...
The Psychology of Effective Marketing

The Psychology of Effective Marketing

There is a reason why some marketing techniques work and others don’t – it’s when an advertisement reaches its audience and makes them feel something that it will work best. Your audience needs to be convinced that whatever you’re selling will...
Customer Retention vs Customer Acquisition

Customer Retention vs Customer Acquisition

It’s not an exaggeration to say that every single business completely revolves around its customers. It doesn’t matter what the business might provide in services or products; if no one is there to buy then the business will fail. So naturally, looking...
Why You Need to be Using Images in your Marketing

Why You Need to be Using Images in your Marketing

They aren’t just there to be eye-catching and pretty, although hopefully, your images are doing that as well. There are heaps of statistics showing that images¬†will get a lot more interest than any post without an image. Marketing is all about getting attention...