If it’s natural it’s good. If it’s intrinsic, it integrates instantly with the system, there are no difficulties, no adjustments, no rejections. More and more people are discovering this — changing lifestyles, brands, and habits. That’s why everything is gearing towards “organic”. Organic has also found a place in Search Engine Optimization where websites are wielded to come up organically in the results. Although “organic” is just another term for unpaid search results in contrast to paid ads, a website can be designed in such a way as it ranks on top of the search results.

To start, you need to do keyword targeting and content optimization. Here’s how Click Newz put it:

Keyword Targeting & Content Optimization

Don’t make SEO overly difficult. All you have to do is research the keyword phrases your market is using to determine what they are really looking for. Look less at the numbers, and more at the intent of the search and the overall group of related phrases. Create content that responds to those queries. Period.

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Everyone knows how helpful search engines are. Some people even call it their best friends. And why not? Who else can you ask or get information from any time of the day, any day of the week? Not to mention as many times as you want or need to. There is no question about how many customers can be gained from effective SEO.

Here we go with the second tip: link building. According to Neil Patel of Quick Sprout, after determining the keywords, it’s time to locate highly relevant links.

Build links

Once you’ve figured out what keywords to go after, you need to start building links. You don’t need these links to be rich in anchor text, but you do need them to be highly relevant.

So how do you find highly relevant links? You search for them. If you are trying to rank for a keyword such as “dog food”, the most relevant link would be from a web page that already ranks in the top 100 search results for the term “dog food”. The second most relevant link would be from webpages that rank within the top 1,000 results for the term “dog food”.

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You may also watch the video on Link Building for Better Google Ranking by Neil Patel and Eric Siu for more details.


The more links the search engine can access, the more visible your site will be to internet users (i.e., prospective customers) and the more opportunities your business will reach would-be clients. Your successful SEO campaign relies almost entirely on your link structure. Moz.com explains it in detail:

Internal Linking

On an individual page, search engines need to see content in order to list pages in their massive keyword–based indices. They also need to have access to a crawlable link structure—a structure that lets spiders browse the pathways of a website.

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The “popularity” of your business among searches will determine your success. Organic websites or Organic URLs (Uniform Resource Locators) will do the trick. Let them blend in naturally but stand out uniquely. Another key that you shouldn’t forget is the versatility of your links and content. Incorporate all these and you are on your way to the top of the ranks. Organic marketing is the answer to your problems.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.