Nowadays, more and more are into business (whether big or small) and blogging at the same time. The latter makes it easier for entrepreneurs to earn money online easily and quickly. Thus, it is imperative that business owners consider various effective strategies to boost their online marketing efforts. The tips below highlight three of the most relevant online marketing strategies to date: content marketing, search engine optimization, and social media marketing.

To start, Joe Pulizzi, founder of the Content Marketing Institute provided some useful definitions of content marketing.

Below are some information gleaned from an article on content marketing:

Six Useful Content Marketing Definitions

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.]

 

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

 

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.

 

Read full article here.

Aside from curating right and relevant content your website, you can also use keywords, search engine optimization, social media, etc.

Regarding the use of keyword research or search engine optimization, an excellent and very recent Moz article shows some valuable tips including some infographics. More importantly, it includes a basic process to assess a keyword’s value and to understand keyword demand.

To highlight this, here are some of the details from the article on Moz by Rand Fishkin.

Chapter Five: Keyword Search

“Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

 

By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”

 

Read the full article here

Furthermore, it cannot be denied that the use of social media when marketing and advertising products are now quite ubiquitous. As we may well know, social networks are not only used for connecting or catching up with old friends or classmates in high school or kindergarten. You just have to be careful when publishing your online content so as not to be likened to fake sites.

For more details, here’s part of an article on Search Engine Land by Will Scott:

What is Social Media Marketing?

“Social media marketing refers to the process of gaining traffic or attention through social media sites.”

“Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

 

Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.”

 

Read full article here

Overall, the type of marketing tool or strategy you use for your product or service depends on your target market. As it has been pointed out in one of the articles, you should not only think of yourself but focus on your customers, especially their needs.

Hence, this is how you will definitely attract more traffic and probably more revenues as an entrepreneur, whether budding or veteran.

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My name is Beau Michaels and I am the owner BlackBeech. We are a New Zealand based Web Solutions company currently working out of Blenheim, Marlborough. It is our goal to offer businesses the opportunity to harness the power of the internet and incorporate this form of marketing into their new and existing business.